Promotional Details
The Contest was themed after the American Idol television
show. The name of the contest was called Old Navy Superstar.
Campaign Goal:
The goal of the contest was to motivate the employees
to get customers to open new charge accounts. Two employees
from every store were awarded a magazine gift card redeemable
for any magazine subscription.
CIP Magazine Subscription Certificates:
Old Navy was given the opportunity to print the certificates
or have MagMall take care of all the art work and printing.
The certificates were all printed with a unique password,
for redemption.
Advertising Materials:
The Advertising Materials consisted of Posters and in-store flyers that were posted in break rooms of
the stores. The posters went up three weeks prior to
the contest starting and stayed up four months until
the contest ended.
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